Colors, (Hindi) known as Aapka Colors (Hindi) in the United States and Canada, is a Hindi language Indian general entertainment channel based in Mumbai,[1] part of the Viacom 18 family, which was launched on July 21, 2008.[2] On 21 January 2010, Colors became available on Dish Network in the U.S., where it is called Aapka Colors (Your Colors) because of a clash with Colours TV.[3] Amitabh Bachchan served as brand ambassador for the UK and USA launches.
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